Selected Publications
2023
- The Content Design Manifesto. This is Content Design. May 8, 2023.
- The Content Design Manifesto states who we are, what we do, what we believe, and where we’re headed. It’s a declaration that outlines our community’s beliefs, values, and intentions and expresses our vision for the future. The manifesto was facilitated by Torrey Podmajersky and co-written by a group of 14 senior content design leaders from different countries and industries.
- How to break into content design without spending any money. The Ditto Blog. January 31, 2023.
2021
- What we look for in content design portfolios and work samples. HubSpot Product & Engineering Blog. September 7, 2021.
- Redesigning our job levels for designers. Inside Intercom. July 13, 2021.
- Setting up content design teams for success CRUX, 2nd ed. April 8, 2021.
2020
- What do we owe to each other? UX Collective. March 9, 2020.
- See the related presentation from WhyDesign 2020.
- What we look for when we hire designers at Intercom. Inside Intercom. March 3, 2020.
- Why 36% is the magic number: Finding the right amount of text in mobile apps. Inside Intercom. January 21, 2020.
- Now available in Russian and Japanese
- Related: Text Volume plug-in for Figma (intro)
- Design expert Jared Spool on teaching UX to the next generation. Inside Intercom. January 9, 2020.
2019
- Louis Rosenfeld on how UX design can close the gaps between people. Inside Intercom. October 10, 2019.
- We need to talk about crying at work. Medium. June 10, 2019.
- Why being new can be empowering and not terrifying. Inside Intercom. May 22, 2019.
- A content-first approach to product onboarding. Inside Intercom. May 13, 2019.
2017
- Why I walk. Originally published in The Human in the Machine. September 15, 2017.
2016
- How I went from writing about products to building them. Medium. March 3, 2016.
- Foreword to The User’s Journey: Storymapping Products That People Love by Donna Lichaw. Rosenfeld Media. February, 2016.
2015
- Secret Wars: Three stories about the things we can’t say. Medium. February 25, 2015.
Selected Presentations
2022
Transparent Recruiting: A Better Way to Hire People (video)
Originally presented at Lead With Tempo on March 11, 2022 (virtual event).
Slides:
View Transparent Recruiting on Notist.
Video:
2020
How to maximize the impact of content design (see video)
Originally presented at DesignOps Summit on October 22, 2020 (virtual event). Also presented at Button, Design & Content Conference, SofaConf and Microsoft Design Week.
View How to maximize the impact of content design on Notist.
How to pitch your talk
Originally presented at Shine Bootcamp on July 28, 2020 (virtual event).
View How to pitch your talk on Notist.
What do we owe to each other? (see video)
Originally presented at WhyDesign 2020 in Dublin, Ireland on March 4, 2020. See the full written text of this talk.
View What do we owe to each other? on Notist.
2019
Make the Unclear Clear (see video)
Originally presented at Defuse: Design for Use in Dublin, Ireland on November 6, 2019.
View “Make the Unclear Clear” on Notist.
A Content-First Approach to Product Onboarding
Originally presented at Web Directions Summit in Sydney, Australia on November 1, 2019.
View A Content-First Approach to Product Onboarding on Notist.
How to Design a World-Class Content Design Team
Originally presented at Sydney Content Strategy Meetup in Sydney, Australia on October 28, 2019.
View How to Design a World-Class Content Design Team on Notist.
2014-2017
How to be clear: Designing Content for Products (full-day workshop)
Originally presented at WebStock 2017 in Wellington, New Zealand on February 13, 2017. Also presented at IxDA Interaction20, Web Directions Summit, and the Irish Writers Centre.
View How to be clear: Designing Content for Products (full-day workshop) on Notist.
Wicked Ambiguity and User Experience (see video)
Originally presented at STC Summit 2014 in Phoenix, Arizona on May 18, 2014. Also presented as a keynote at UX London, Confab, Midwest UX, UX Cambridge, and Content Strategy Forum. See the full written text of this talk.
View Keynote: Wicked Ambiguity and User Experience on Notist.
Build. Better. Content! (see video)
Originally presented at Content Marketing World 2014 in Cleveland, Ohio on September 10, 2014. Also presented at Facebook F8, Delight, Web Directions South, HOW Interactive Design, General Assembly, Association for Computing Machinery, and How Design Live.
View Build. Better. Content! on Notist.
2013
Sine Qua Non: Core Values and Content Strategy
Originally presented at CS Forum 2013 in Helsinki, Finland on September 12, 2013.
View Sine Qua Non: Core Values and Content Strategy on Notist.
Building an Integrated Content Strategy
Originally presented at SMX Advanced 2013 in Seattle, Washington on June 12, 2013.
View Building an Integrated Content Strategy on Notist.
Data Sets You Free: Analytics for Content Strategy
Originally presented at Confab Central 2013 in Minneapolis, Minnesota on June 4, 2013.
View Data Sets You Free: Analytics for Content Strategy on Notist.
Why Our Content Sucks (and How to Make it Better)
Originally presented at SEMpdx SearchFest 2013 in Portland, Oregon on February 22, 2013.
View Why Our Content Sucks (and what we can do about it) on Notist.
How Introverts Can Survive in This Extroverted World (see video)
Originally presented at Ignite Seattle in Seattle, Washington on February 20, 2013. Also presented at Ignite Oakland 2014.
View How Introverts Can Survive in This Extroverted World on Notist.
2012
How to Build SEO into Content Strategy
Originally presented at CS Forum 2012 in Cape Town, South Africa on October 24, 2012.
View How to Build SEO into Content Strategy on Notist.
Agile Marketing: 4 Principles and 13 Hacks
Originally presented at MozCon 2012 in Seattle, Washington on July 25, 2012.
View Agile Marketing: 4 Principles and 13 Hacks on Notist.
