Relevant Experience

Product UX + Content Strategy
Menlo Park, California and Seattle, Washington
July 2013 – Present

  • First UX content strategist on Oculus
  • Lead UX content strategy for platform and search products
  • Manage, develop and scale a team to make meaningful product experiences
  • Build products involving location, privacy, and third-party services
  • Plan, structure, design, and write product user experiences

Principal User Experience Architect
REI (Recreational Equipment, Inc.)
Kent, Washington
July 2012 – July 2013

  • Created enterprise UX standards and governance workflows
  • Structured and modeled metadata for findability and reusability
  • Developed business cases for cross-channel user experiences and apps

Program Manager, SEO/Content Marketing
REI (Recreational Equipment, Inc.)
Kent, Washington
December 2008 – July 2012

  • Grew organic search by 160% to nearly 50M visits and $100M in sales/year
  • Organized an agile dev team of 12 people focused on search, navigation, and SEO
  • Managed $200k budget, contracted with external agencies and consultants

Associate Director, Digital Marketing
The Nature Conservancy
Arlington, Virginia
August 2004 – November 2008

  • Led global web marketing, advertising, and production teams to build awareness
  • Directed SEO, paid search, and partnerships yielding millions of dollars in donations
  • Developed strategy for implementing core technologies, including CMS and analytics

Other Experience

Barbara Thomas Conservation Fellowship
The Nature Conservancy-Australia Program
Melbourne, VIC Australia
February 2008 – May 2008

User Interface Architect
New Target Internet Design & Development
March 2004 – August 2004
Alexandria, Virginia

Web Communications and Content Manager
Conservation International
Washington, DC
March 2003 – March 2004

Webmaster and Publications Designer
Great Lakes Commission / Great Lakes Information Network
Ann Arbor, Michigan
April 2001 – May 2003

Peace Corps Volunteer
U.S. Peace Corps
Burkina Faso, West Africa
June 1999 – November 2000

Lead Information Developer, Groupware
IBM (International Business Machines)
June 1997 – April 1999
Rochester, Minnesota


University of Washington Information School
M.S. Information Management
Avg. GPA: 3.89
Seattle, Washington

  • Strong focus on information architecture, metadata, taxonomy, ontologies, business management
  • Attended week-long Information Architecture intensive focused on user experience, cross-channel strategy, and emerging trends in IA
  • Frequent guest-lecturer on SEO, internet marketing, content strategy, and web analytics

Rensselaer Polytechnic Institute
Certificate, Human-Computer Interaction
Avg. GPA: 4.0
Troy, New York (via satellite)

  • Strong focus on graphical user interfaces, usability testing, and heuristics
  • Emphasis on user interface design, web development, usability and software agents/wizards

Michigan Technological University
Avg. GPA: 3.5
Houghton, Michigan

  • B.S., magna cum laude, Scientific and Technical Communication
  • 6-month internship with IBM; focus on information development, technical writing

Selected Awards

  • 2015 Facebook Privé Award for practicing Privacy by Design
  • 2012 ASIS&T New Leaders Award
  • 2012 University of Washington Benjamin F. Page Fellowship recipient
  • 2010 REI Anderson Award: a peer-nominated award given to top-achieving employees at REI
  • 2009 13th Annual Webby Awards for Best Charitable Organization / Nonprofit Web Site
  • 1998 IBM Client/Server Divisional Award for excellence in technical documentation


You can find several professional recommendations on my LinkedIn profile.

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